Writing for Nonprofits in a Professionally-Oriented Institution: Using Rhetorical Genre Studies to Teach Flexibility

Kathryn J Gindlesparger

Abstract


Teaching rhetorical flexibility within a nonprofit environment to professionally-oriented students can be challenging because the seemingly transactional genres of nonprofit communication, such as grant applications, do not appear to invite improvisation. This genre analysis assignment from a Writing for Nonprofits course asks students to reflect on the intersections of their own values as emerging communications professionals and the rhetorical choices they made while writing in a nonprofit genre of their choice. To complete the assignment described here, students created a "personal code" that describes their professional values and used the code to write a genre analysis that examines the rhetorical choices made in a nonprofit genre. This "reflective genre analysis" allows students to recognize their own agency in the negotiation of genre and reinforces the idea that professional behavior is rhetorical and situational.

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DOI: http://dx.doi.org/10.31719/pjaw.v3i1.34

Copyright (c) 2019 Kathryn J Gindlesparger

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