Scaffolding toward Self-Efficacy Preparing Underrepresented Writers to Pitch as Freelance Authors

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Jacquelyn E. Hoermann-Elliott
Margaret V. Williams


This article describes a Pitch Assignment, designed by two journalists turned faculty, to increase support and self-efficacy for writing majors enrolled at a minority-serving institution (MSI). Pedagogical theory to support pitching processes and development is substantially undertheorized. Much of the extant literature focuses on academic writing and editing for undergraduate research; this article extends that discussion by focusing on the needs of underrepresented students seeking careers in nonacademic fields. Those needs include opportunities for increasing confidence and skill for such nonacademic work as freelance writing for newspapers and magazines. For this assignment, students write a pitch for a preview or review feature they will write later in the course. This assignment scaffolds how to analyze, prepare, and successfully pitch to target publications of students’ choosing while developing a sense of self-efficacy that will transfer into future professional writing contexts. The authors conclude by reflecting on how this assignment might be approached differently by other instructors and how support for diversity might be offered in other ways.

Article Details

How to Cite
Hoermann-Elliott, J., & Williams, M. (2023). Scaffolding toward Self-Efficacy: Preparing Underrepresented Writers to Pitch as Freelance Authors. Prompt: A Journal of Academic Writing Assignments, 7(1).
Author Biographies

Jacquelyn E. Hoermann-Elliott, Texas Woman's University

Dr. Hoermann-Elliott is an Assistant Professor of English and Director of First-Year Composition at Texas Woman's University, where she specializes in professional writing pedagogy and embodied writing research. 

Margaret V. Williams, Texas Woman's University

Ms. Williams is a doctoral candidate in the Department of English, Speech, and Foreign Languages at Texas Woman's University, where she teaches first-year composition and professional writing courses in addition to serving as Coordinator for the department's Digital Composition Lab.