Feels Good Man Memes as a Framework for Teaching Circulation, Remix, and Writing Transfer

Abstract

This essay introduces a circulation analysis assignment, blending together insights from multimodal composition, remix/assemblage pedagogy, and circulation studies to encourage writing transfer. The assignment asks students to document the origins and evolution of a cultural meme (as coined by evolutionary biologist Richard Dawkins) as it is adapted for different rhetorical situations, modeled for students in the titular documentary film Feels Good Man. By completing this analysis, presenting it in multimodal contexts, and reflecting upon how they adapted that presentation for their audience, students begin to develop the metacognitive, cross-contextual thinking necessary for successful writing transfer.