The Opinion Podcast: A Visceral Form of Persuasion

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Alison Klein


In this assignment, students create a podcast episode in which they make an argument on a topic in current events. Through this process, students develop traditional rhetorical skills such as awareness of audience, formulation of a thesis, and inclusion of compelling evidence, in a new context that allows them room for creativity and for approaching these techniques from a different angle. Accustomed to composing analysis essays and research papers on a computer screen, students who create an argument in the aural medium must consider the best way to grab and hold the listener's attention so that the listener's mind does not wander, and to convey information clearly and concisely so that the listener never needs to rewind. Additionally, students become familiar with audio editing software and other aspects of digital composition, and they explore a medium that may feel like a refuge in today's screen-saturated world.

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Klein, A. (2020). The Opinion Podcast: A Visceral Form of Persuasion. Prompt: A Journal of Academic Writing Assignments, 4(1), 29–40.